Face-to-Face vs Digital Campaigning – SWOT analysis Traditional methods of campaigning are well-established ways to contact, survey and win over electors. However, with more and more people using Social Media and spending increasing amounts of time online, digital campaigning is looking more like the future of electioneering. Face-to-Face Campaigning Strengths By far the most personal ... Read more

Way to Go! 5 Social Media No-No’s That Ruin Careers In this day and age, it is becoming more and more difficult to keep your work and personal life separate online. It is unavoidable that journalists, potential future constituents and your opponents will look through your social media profiles in order to decideif you are ... Read more

Campaign slogans are one of the most effective ways to make your campaign memorable. No one can deny the effectiveness of President Trump’s ‘Make America Great Again’. Slogans can inspire voters, be a battle call, or give them a vision of the bright future they can have if they vote for you. Effective campaign slogans ... Read more

The American Presidential elections are doubtlessly the most high profile political events in the US, if not the world. The length of the campaigns, the many televised debates, and the constant media coverage make it seem like they are the elections that matter. In reality, there are hundreds of other election campaigns across the US ... Read more

Campaign websites are an important part of the campaign materials you will need to win your election. Think of your website as your internet poster, personal news site, and fundraiser. It is your best online tool to tell the voters about YOU. And since first impressions matter, you want to make sure that your website ... Read more

Voter turnout in many western democracies has been decreasing since the 1980s. Political scientists believe that, in the US, this is a result of politicians focusing their resources towards expensive media campaigns, instead of intensive local campaigning and get-out-the-vote initiatives. Moreover, negative campaigning and the use of attack ads and smear campaigns can turn voters ... Read more

Elections in A Pandemic: What Covid is Teaching Us about the Potential of Online Elections There is no doubt that Covid-19 has changed the landscape of elections forever. Many elections worldwide have already been postponed, or are at risk of being postponed, and with the US set to have its Presidential, Congressional and Senate elections ... Read more

Campaigning in a pandemic While there is little doubt that face-to-face campaigning is still a vital aspect of political campaigns, the current situation with Covid-19 has confined us to our homes for the foreseeable future. However, by placing us firmly behind our screens, the current pandemic gives us ample opportunity to rethink our campaigning methods. ... Read more

What are deepfakes and how are they made? The next phase of misinformation is being fuelled by AI, leading some, like the Wall Street Journal to take matters into their own hands and launch a deepfakes task force, the WSJ Media Forensics Committee. The machine learning technique called “generative adversarial networks” is the system on ... Read more